Content marketing is one of my favorites! But, first, for those of you not familiar – what the heck is it?
According to Google:
Sooo, that’s a little broad. But, real estate is a little broad so let’s think it through. Some examples of content marketing in real estate might be:
- How to Guides
- How to Videos
- Checklists
Inman has a great beginner’s guide to content marketing that was unlocked at the time this was written. The article is written by Seth Price of Placester.
You’re probably already doing some form of content marketing, even if you don’t call it that.
Another great article from Placester on the Top 5 Posts for Content Marketing.
Figuring out content marketing can sometimes feel like going down a rabbit hole.
Content marketing takes time which is the first biggest investment. Then, based on your marketing strategy for each piece of content you might have some advertising spend included.
Fear not – we’ve got some great courses in the member’s area and will continue to provide new information on the regular – which is part of OUR content marketing strategy.